How To Choose The Best SEO Agency for Your Business

How To Choose The Best SEO Agency

Choosing a full-service SEO agency is no easy task — selecting the best SEO Agency is even harder. It’s tough to find an agency you trust with something as valuable as your web presence, but, there are a lot of great firms out there! If you’re now wondering how to choose an SEO agency, don’t worry.

We’ve done the research on how to choose the right SEO Agency. Clutch, a platform for reviewing SEO and digital marketing services companies, we recently analyzed our review data to understand which methods companies often use. their SEO partners. Explore how businesses like yours choose SEO agencies, plus get advice for what to look for in an SEO Agency, below.

You can make the research and vetting process even easier by browsing our tips for how to find the best SEO Agency too!

*This post has been updated by the Bluebird Digital Agency team since its original publishing.

How do companies choose an SEO Agency?

How do companies choose an SEO Agency? In the process of our review interviews and data collection, one of the questions we ask is, “What was your selection process and why did you choose to work with this organization?” While not highly scientific, we were able to categorize these qualitative responses into a few main buckets.

Factor 1: Referrals and previously established relationships

Referrals and previously established relationships have become a key factor, cited by 45% of reviewers. This is understandable, since companies may not be experienced with SEO services, and therefore, rely on the experience of trusted friends and colleagues.

Factor 2: SEO Agency knowledge and processes

The second-largest factor in choosing an SEO Agency is company knowledge and processes. These include customer service, thought leadership, employee experience, reporting, and transparency. These are all attributes that can help make a company successful for their clients, as they were mentioned by 45% of reviewers.

Factor 3: Case Study, Client Reference, and Online Review

Closely related to the company’s knowledge and processes, the past performance includes specific evidence, such as case studies, client references, and online reviews, all of which point to previous successes. About 14% said this was a deciding factor in their decision.

Is choosing the right SEO agency the right way to do business?


In the process of digging up our reviews, we also noticed that 20% – one in about five companies – had a negative experience with an SEO firm in the past before finding the right fit. Here are some of the ones I found to be impressive:

Great agencies still have work to do to educate potential clients about what a successful SEO strategy and partnership should look like.
Businesses need to take more time to verify their potential partners with many criteria to find the right fit.
More specifically, companies that initially select an SEO firm based on factors such as location, value, or culture, in contrast to the company’s knowledge and performance, are not doing enough homework before entering into a partnership.

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How To Choose A Good SEO Agency

When it comes to choosing an SEO agency, you want to go about it in a smart and logical way. If you rush through the process, you’ll probably sign up with an organization that doesn’t meet your expectations, which can lead to a frustrating experience that doesn’t help you drive traffic, leads, or sales from search. Learn how to choose an SEO agency (and avoid the above scenario) through these three steps:

Look at the past performance of the SEO company

Performance is important not just for SEO agencies but for businesses like yours. People look at what your company has done to determine if you can deliver. You should do the same when choosing an SEO agency.

View their past performance through portfolio examples, case studies, industry awards, or client testimonials. According to Trevin Sherry, an experienced SEO, and director of business development at Bluebird Digital Agency: “In my opinion, past and proven performance is the most important factor when looking for an SEO partner. Nowadays, especially through the internet, it is easy to talk a lot about yourself or look like a really reputable agency that knows what they are doing on a surface level, but SEO agencies that are truly successful will have a lot of specific, proven, and verifiable features available to potential clients. The result. ” A quote on how to choose the right SEO agency “I always recommend that people ask for specific examples of past work such as a website or campaign.

Make sure you have verifiable evidence that the agency knows what they are doing and that they are able to deliver meaningful results for their clients. ” With specific evidence of the performance of an SEO agency, your business can confidently go into consultation or partnership. You know that you are choosing a good SEO agency to achieve your goals to grow your business.

Ask past or current clients about their experience

Next, you want to attach with past or present clients. Reading testimonials, as well as in-depth interviews, can help your company gain insight into the client experience. You can know about the strengths and weaknesses of the agency, as well as preview the strategy and reporting strategy.

As the Shire puts it: “Contact information is really big for existing clients. Make sure you call three to five existing clients from a specific SEO vendor to test them. Ask them how they like working with that special company.

Learn as much as you can about their SEO process, how the business is run, and their reporting. That way, you get a third-party perspective on your SEO vendor before you jump into a financial partnership with them. You can also reply to some common questions, including A. list of common questions for how to choose a right SEO agency

How fast does the agency return reply?
Do clients get a dedicated point-of-contact or different?
How much time do clients have to set aside to review information and strategy decisions?
All of these details can help your company select the best SEO agency for you. This can make your list of choices easier. You can focus your efforts and time on the SEO agencies that check off every requirement on your list.

Meet the SEO agency and ask questions

The final step in how to choose an SEO agency revolves around meeting your potential agencies. Before you sign up with an SEO firm, you want to meet them. Whether you meet in-person or virtually, like via a video meeting, that face-to-face meeting can help your team determine if they are the right SEO agency for you.

When you meet with your potential companies, be sure to compile a list of questions. According to Shiri: “People sometimes apologize for asking us questions in the sales process, but I think you can ask as many questions as you can about past performance, You’re going to get a clear picture of how efficient an SEO agency is and how well they perform. A company that is well rounded will have nothing to hide from them and will have a bunch of clients who are interested and willing to share their work experience with them.”A selection about choosing the right SEO agency A few examples of some questions to ask when selecting an SEO agency possess:

What experience do you have with your business’s industry?
When should we expect to see results?
How much do your SEO services cost?
For the best meeting greetings, think through a variety of questions with your team and company leaders. While your group may have questions about plan and reporting, your decision-makers may have questions about pricing and return on investment.

3 Big Mistakes When Choosing An SEO Agency Makes Smart Business

Everyone makes mistakes, and that possesses the best business. That’s why, before you start choosing an SEO agency, you should review the common and big mistakes that organizations often make when finding an SEO agency. These three mistakes include:

Choosing a “cheap” SEO agency

Prices are important for SEO services and companies. You want to set a funding and find an SEO agency within that budget. Wrong, however, many businesses set unrealistic budgets.

They see agencies offering SEO for $ 150 per month, and think it’s a reasonable amount. The truth, however, is that the SEO agencies promoting those ultra-low rates often underdeliver.SEO agencies promoting ultra-low rates often underdeliverThey underdeliver when it comes to your strategy, for example, using copy-and-paste approaches to deliver nonexistent returns.

Or, they fail to communicate with your team. The deficiency of this service results in a terrible customer experience and returns. With SEO, you get what you pay for, so you need a real budget.

Educate your company about SEO pricing. Then, you can set a potential monthly budget for SEO services. For reference, businesses spend an average of $800 to $2000 per month, though this number can fluctuate based on your strategy, company size, and more.

Businesses spend an average of $800 to $2000 per month on SEO agency services

Browsing only local SEO agencies

Working with a local SEO agency is a bonus when choosing a good SEO agency. When it comes to what to look for in an SEO agency, however, the location of your agency shouldn’t be your top factor. You want to prioritize experience, performance, and client experience over location, as this will have the greatest impact on the quality of your service.

Restricting yourself to a small area can prevent your business from achieving the kind of results you want. For example, if your competitor partners with an experienced agency in many states and you settle with a local, but inexperienced agency, it may block your company and website. From the top ranking of valuable search results. This means lower revenue for you, sales and leads, and more for your competitors.

Even if you choose an SEO agency that isn’t local, they will often try to bridge the gap. For example, they may travel on experience to meet your team in person. Or, they can use video conferencing or phone calls to chat more privately with your team.

Choosing a black hat SEO agency

Your company (and its business leaders) want results. SEO does not provide immediate results, though. In most cases, it takes three to six months for the return to begin.

This feature can be a source of frustration, as well as smart companies falling for black-hat SEO strategies. Black-hat SEO describes unethical long-term SEO techniques. You can use black-hat methods to quickly rank in search results, but you will quickly fall off the first page.

Worse, Google may even block your website from reappearing in its search results. This means that people will not be able to find your business site through the world’s largest search engine. You don’t want that, so you need to focus on established, white-hat SEO agencies.

These companies use best practices and ethical strategies to help your company rank in search results. In most cases, low-cost SEO services and black-hat SEO agencies go hand in hand.

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